← B2B Buyer Criteria Shift for AI
Cycle on May 23, 2026
Ran 7m 50s · 4 findings · 11 searches · 10 fetches
No events yet. The agent's first move will appear here in a moment.
Agent
I am going to list the open threads for the topic `019e4704-d70e-72d3-beaa-91954e215b8c` to see what steering input or specific research directions have been set.
Listed threads
Agent
I am going to search the web for recent reports and articles from 2026 regarding enterprise buyer behavior, vendor consolidation trends, and how AI is changing software evaluation criteria.
🔍 Search
"vendor consolidation" SaaS 2026 enterprise buying
No results.
Agent
I see some interesting articles here. Specifically:
- `https://www.constellationr.com/insights/news/enterprise-technology-2026-15-ai-saas-data-business-trends-watch` ("Enterprise technology 2026: 15 AI, SaaS, data, business trends to watch" by Constellation Research / Ray Wang / LinkedIn post) says "Off base: That alleged run on vendor consolidation never played out. Agentic AI will usher in autonomous processes." That is an interesting counter-narrative! Let's search and fetch this.
- `https://zylo.com/blog/saas-statistics/` ("175+ Unmissable SaaS Statistics for 2026 - Zylo") might have some great concrete data points on SaaS management and vendor consolidation.
- Let's do a search on Gartner or Forrester reports from late 2025 or 2026 regarding enterprise buyer behavior, AI evaluation criteria, trust gap, or procurement.
First, let's fetch the Constellation Research article to understand why they say vendor consolidation didn't play out or what they mean by agentic AI's impact on enterprise buying. Then I will search more about buying criteria.
📥 Fetch
https://www.constellationr.com/insights/news/enterprise-technology-2026-15-ai-saas-data-business-trends-watch
Agent
This is very high-quality content. Let's analyze the key insights:
1. **Agentic Enterprise License Agreements (AELAs)** as a response to unpredictable consumption models. Salesforce's Miguel Milano laid out the rationale: flat fee, shared risk, all-you-can-eat with Agentforce. SaaS providers ink AELAs at a loss to lock in customers for the long term (lifetime value).
2. **Enterprise data tolls and API economics** as a major headache. Salesforce raising prices on apps that tap into its data, connector fees trickling down to IT budgets. Data fees are the biggest risk to scaling AI agents.
3. **Agentic AI is a feature, decision velocity is the real deal.** Decision velocity (how quickly smaller decision trees and processes can be automated at scale) is the core theme.
4. **In-house forward-deployed engineers** become a necessity for enterprises to work through data, process, architecture, and AI automation.
5. **Build will beat buy.** Custom apps using agentic AI to abstract away old enterprise systems are gaining ground because of SaaS "deal inflation" (rising annual SaaS costs).
6. **Vendor consolidation did NOT play out as expected** (or at least, the "alleged run on vendor consolidation never played out" in the way some expected, because of the rise of agentic AI and because the buy side is still wary of lock-in).
Let's do some more search on "Agentic Enterprise License Agreement" (AELA) and "data tolls" or "connector fees" to see if there's more evidence or discussion about this. Let's search for "Agentic Enterprise License Agreement" and "AELA". Let's search for "Salesforce AELA". This is a highly concrete, new, and extremely relevant concept for enterprise procurement and founders. Let's search for it.
🔍 Search
"Agentic Enterprise License Agreement" OR "AELA" Salesforce
No results.
Agent
These are incredible results. Let's look at the Forrester article, the Register article, and the SaaStr and Redress Compliance articles.
Let's fetch the Forrester article: `https://www.forrester.com/blogs/ai-agents-become-economic-actors-salesforce-rewrites-the-rules-of-pricing/`
And let's fetch the Register article: `https://www.theregister.com/special-features/2025/12/15/salesforce-willing-to-lose-money-on-ai-to-lock-in-customers/2615737`
Let's also look at SaaStr: `https://www.saastr.com/salesforce-now-has-3-pricing-models-for-agentforce-and-maybe-right-now-thats-the-way-to-do-it/`
Let's start by fetching the Forrester and Register articles.
📥 Fetch
https://www.forrester.com/blogs/ai-agents-become-economic-actors-salesforce-rewrites-the-rules-of-pricing/
Agent
This is incredibly high-quality evidence.
Let's fetch the Register article: `https://www.theregister.com/special-features/2025/12/15/salesforce-willing-to-lose-money-on-ai-to-lock-in-customers/2615737` to see what details they have. Then we can fetch SaaStr or another source.
📥 Fetch
https://www.theregister.com/special-features/2025/12/15/salesforce-willing-to-lose-money-on-ai-to-lock-in-customers/2615737
Agent
This is incredibly valuable context. Let's look at the pricing transition.
In late 2025 / early 2026, we see a massive shift from consumption-based AI pricing (per conversation, per action, per token) back to flat-rate, seat-based, or unlimited-use licensing packages like **Salesforce's Agentic Enterprise License Agreement (AELA)**.
Why?
1. **Predictability:** CFOs and CIOs hated the unpredictability of consumption models. They wanted predictability for budgeting.
2. **Vendor Lock-in and Long Term Monetization:** Big vendors like Salesforce are willing to lose money on flat-rate AI deals in the short term (AELA) because they know it creates massive lock-in and they have "another 20 years to monetize that customer."
3. **Reframing as Investment/Capital Allocation:** As Forrester notes, "for buyers — especially CFOs, who increasingly govern AI budgets — this shifts AI from a variable-cost experiment to a strategic, multiyear investment." CFOs ask capital allocation questions: "What economic output will this generate? What is the ROI and IRR? What is the useful life of the agent?" rather than usage/metering questions.
Let's do a search on "connector fees" and "data tolls" to see what is happening with Salesforce and other platforms raising prices on data access/APIs. This was mentioned in the Constellation Research article: "Data tolls and API economics are going to be a headache. Celonis is suing SAP over data access... Salesforce was raising prices on apps that tap into its data... connection fees are going to be the new cloud egress to move data. I'd argue that data fees are going to be the biggest risk to scaling AI agents."
Let's search for "Salesforce raises prices on apps that tap data" and "connector fees" or "data tolls AI agents".
🔍 Search
Salesforce raises prices apps data connector fees OR "data tolls"
No results.
Agent
Let's broaden the search query for data tolls and connector fees. Let's search for "Salesforce" "connector fees" or "Celonis" "SAP" "data access". Let's search for "Salesforce raises prices on apps that tap into its data" or "Salesforce tightening control of its data ecosystem". Let's search for "Salesforce" "cio.com" "data ecosystem" or "connector fees".
🔍 Search
Salesforce "data ecosystem" OR "connector fees" OR "data tolls" CIO
No results.
Agent
The CIO.com article `https://www.cio.com/article/4108001/salesforce-is-tightening-control-of-its-data-ecosystem-and-cios-may-have-to-pay-the-price.html` looks very relevant! Let's fetch it to see the exact mechanism of these "connector fees" or "data tolls". This is a crucial data point for how enterprise buyers are analyzing software evaluation criteria (e.g., hidden integration costs, vendor lock-in via data gravity/connector fees). Let's fetch it.
📥 Fetch
https://www.cio.com/article/4108001/salesforce-is-tightening-control-of-its-data-ecosystem-and-cios-may-have-to-pay-the-price.html
Agent
This is an incredible, highly specific, and very timely article (published in May 2026!).
Let's analyze the key details of the "Salesforce Connector Program" price hike:
- **What happened:** In February 2026, Salesforce announced changes to its AppExchange Partner Program, specifically raising the base fee for its Connector program (the first price increase since 2016). This governs how API-based integration vendors (like Fivetran, which replicates Salesforce data to Snowflake) pay Salesforce.
- **The Impact on ISVs / Partners:** Companies like Fivetran are caught in the middle. Fivetran CEO George Fraser warned that this policy could limit how customers choose to move and access their data, narrowing the set of tools they can use. He noted, *"For example, they might not be able to use Fivetran to replicate their data to Snowflake and instead have to use Salesforce Data Cloud. Or they might find that they are not able to interact with their data via ChatGPT, and instead have to use Agentforce."*
- **The Impact on CIOs (Behavioral Lock-In):** Analysts like Sanchit Vir Gogia (Greyhound Research) warn of "behavioral lock-in" where integrations, data movement, and AI permissions are bound to a single commercial framework. Other analysts (Gaurav Dewan of Avasant, Pareekh Jain of Pareekh Consulting) warn that this will lead to "double-digit percentage increases" in Salesforce-related spend as ISVs pass the connector costs down to enterprise buyers, increasing the cost of integrations, AI extensions, and niche apps.
- **The Strategic Play for Big Tech:** By raising data tolls / API fees, the incumbent (Salesforce) effectively crowds out third-party AI agents or data tools, forcing enterprises to use their own native tools (like Salesforce Data Cloud and Agentforce) which are bundled into flat-rate deals like AELA.
Let's do a search on other software vendors doing similar things, or on buyer strategies to handle this.
Let's search for "SaaS pricing" trends in 2026, specifically looking at how enterprise buyers are consolidating or negotiating. Let's look at "SaaS spend management 2026" or "procurement frameworks SaaS 2026" or "negotiation" or "vendor consolidation". Let's search for "Gartner" "procurement" 2026 or "SaaS spend" 2026. Let's see what we find.
🔍 Search
Gartner enterprise software procurement 2026 OR "negotiation"
No results.
Agent
Let's check the LinkedIn post about "Gartner Predicts 15.2% Enterprise Software Budget Increase in 2026" or "Gartner just revealed enterprise software". This looks like a very recent and relevant post about enterprise software budgets and procurement's role. Let's do a search for this specific post or topic. Let's see if we can find more about "Gartner Predicts 15.2% Enterprise Software Budget Increase in 2026" or similar articles. Let's search for "Gartner Predicts" "Enterprise Software Budget" 2026.
🔍 Search
"Gartner Predicts" "Enterprise Software Budget" 2026 OR 2025
No results.
Agent
Let's fetch the LinkedIn post by Eldar Tuvey (who is the CEO of Vertice, a prominent SaaS purchasing and spend management platform): `https://www.linkedin.com/posts/eldar-tuvey_gartner-just-revealed-enterprise-software-activity-7442928281747636225-Suvh`
Let's see if we can read it. Let's do a search for "Eldar Tuvey" "Gartner" "enterprise software" on the web or fetch this URL. Let's fetch `https://www.linkedin.com/posts/eldar-tuvey_gartner-just-revealed-enterprise-software-activity-7442928281747636225-Suvh` first. Note: LinkedIn fetching might sometimes fail or return a login screen, but let's try. If it fails, we can search for the text.
📥 Fetch
https://www.linkedin.com/posts/eldar-tuvey_gartner-just-revealed-enterprise-software-activity-7442928281747636225-Suvh
Agent
Ah, LinkedIn urls are not supported by the fetch tool. Let's search for Eldar Tuvey's Vertice analysis or Gartner's enterprise software budget forecasts for 2026.
Let's search: `Eldar Tuvey "Gartner" "enterprise software"` or `"Vertice" SaaS spend 2026` or `Vertice "Gartner" 2026`. Let's see.
🔍 Search
"Vertice" SaaS spend 2026 OR "Eldar Tuvey"
No results.
Agent
Let's fetch `https://www.vertice.one/insights/saas-inflation-rate` ("SaaS inflation rate | Insights - Vertice"). This is updated as of April 2026! It will give us invaluable, real-world data points on SaaS inflation, pricing trends, and how enterprise buyers are managing software procurement. This matches our brief perfectly. Let's fetch it.
📥 Fetch
https://www.vertice.one/insights/saas-inflation-rate
Agent
This is incredibly valuable. Vertice's data (derived from over $30B of global processed spend managed by Vertice in 2026) shows:
- **SaaS inflation YoY acceleration:** The SaaS inflation rate in March 2026 reached **13.2%**, which is nearly **2 percentage points higher** than it was in March 2025.
- **November peak (14.7%):** Late 2025 saw a massive spike of 14.7% in SaaS prices, aligning with year-end enterprise renewal cycles.
- **Structural volatility:** The rate fluctuated between 12.2% and 14.5% throughout early 2026, making it extremely difficult for Finance teams to forecast software spend without real-time benchmarking data.
This high SaaS inflation (or "SaaS deal inflation" as Constellation Research called it) is a major driver of why:
1. Enterprise buyers are pushing back hard on vendor pricing.
2. Custom build options (the "Build vs Buy" shift we saw earlier) are looking highly attractive to abstract away old enterprise systems.
3. Pricing models are shifting to flat-rate packages (like AELAs) to guarantee predictability for CFOs/CIOs.
Let's search for "SaaS Inflation Index Report" or "Vertice SaaS Inflation Index 2026" or similar reports to see if we can get more details on why prices are rising (is it AI premiums? is it seat-based pricing shifts? is it vendor greed?). Let's search for this.
🔍 Search
"SaaS Inflation Index" Vertice 2026 OR 2025
No results.
Agent
Let's look at the SaaStr article from late 2025 / early 2026: `https://www.saastr.com/the-great-price-surge-of-2025-a-comprehensive-breakdown-of-pricing-increases-and-the-issues-they-have-created-for-all-of-us/` ("The Great SaaS Price Surge of 2025: A Comprehensive Breakdown of Pricing Increases and the Issues They Have Created for All of Us").
Let's fetch this URL to see what concrete examples of pricing changes and SaaS inflation are listed there. This will give us excellent evidence.
📥 Fetch
https://www.saastr.com/the-great-price-surge-of-2025-a-comprehensive-breakdown-of-pricing-increases-and-the-issues-they-have-created-for-all-of-us/
Agent
Ah, the Firecrawl fetch timed out. Let's try to search for the title of the SaaStr article and see if we can find a copy or key snippets, or let's try another fetch. Or let's search for "Datoin" article `https://datoin.com/blog/saas-subscription-model-problems` which references Vertice's data: "Average annual SaaS spend per employee in 2025 — up 15% in two years."
Let's search for the SaaStr content using web_search with specific queries. Let's see.
🔍 Search
"The Great SaaS Price Surge of 2025" SaaStr OR "pricing increases"
No results.
Agent
This is extremely useful. Let's look at the CloudNuro.ai article `https://www.cloudnuro.ai/newsroom/saas-cloud-ai-pricing-increases-2025-comprehensive-breakdown` or Droptica blog `https://www.droptica.com/blog/great-saas-escape-why-2026-year-take-back-your-software/` or Medium article `https://medium.com/@lesiapolivod/how-to-switch-your-ai-product-to-a-credit-system-in-2026-and-why-you-must-a-data-driven-guide-6edf7a9a2e35` which summarizes the SaaStr findings.
Let's fetch `https://www.cloudnuro.ai/newsroom/saas-cloud-ai-pricing-increases-2025-comprehensive-breakdown`. Let's see if we can read it.
📥 Fetch
https://www.cloudnuro.ai/newsroom/saas-cloud-ai-pricing-increases-2025-comprehensive-breakdown
Agent
This is extremely rich in concrete data. Let's list some of the key numbers and trends from CloudNuro's analysis of the "Great SaaS Price Surge of 2025" and outlook for 2026:
- **Major SaaS Price Increases:**
- **Atlassian Suite:** Jira and Confluence pricing increased by **20-40%** for some license tiers.
- **HubSpot:** Marketing and Sales Hub pricing increased **12-18%**.
- **Salesforce:** Average price increases of **9-14%** depending on edition.
- **Microsoft 365:** Enterprise plans increased **15-20%** across various tiers.
- **Slack:** Premium and Business+ plans saw **10-15%** increases.
- **Monday.com:** Mid-tier plans experienced **15%** increases.
- **Okta:** Identity management solutions increased **10-15%**.
- **Crowdstrike:** Endpoint protection pricing adjusted upward by **8-12%**.
- **GitHub Copilot:** Enterprise pricing adjusted upward by **12%**.
- **OpenAI:** GPT-4 API costs increased by **15-20%** for certain usage tiers.
- **Anthropic (Claude):** Enterprise pricing increased **10-15%**.
- **The "AI Premium Tier Proliferation" trend in 2026:**
- Nearly every major SaaS vendor is introducing AI-powered features as premium add-ons or entirely separate SKUs, commanding **25-40% premiums** over standard tiers.
- This forces enterprise buyers to evaluate whether these AI features deliver measurable ROI before adoption, rather than just accepting them as baseline inclusions.
- **Budget Overruns & CIO Pain Points:**
- CIOs report that unplanned SaaS pricing increases account for **15-30% of budget variance** in 2025/2026.
- The combination of "SaaS deal inflation" and AI premiums is causing buyers to abandon static budgeting and implement rolling quarterly reviews with **15-20% buffer allocations**.
- High switching costs create behavioral lock-in, but are also driving buyers to consolidate redundant tools and, in some cases, pursue custom in-house build options using Agentic AI to bypass expensive SaaS renewals.
Let's do a search on "AI build vs buy" or "enterprise build vs buy" to see if there's any more data on how agentic AI makes "Build" a more viable threat.
Let's see: `The AI Build-vs-Buy Shift: Separating Viral "SaaSpocalypse" Claims from Real B2B Buyer Data` (slug: `ai-build-vs-buy-myth-reality`) is an auto-injected prior finding. Let's search the web for any articles on "Build vs Buy" B2B buyers in 2026 or 2025, to see if we can find additional concrete evidence to refine that note. Let's do a search.
🔍 Search
"build vs buy" AI SaaS 2026 OR 2025 enterprise
No results.
Agent
These are absolutely incredible results.
Let's look at Retool's 2026 Build vs. Buy Report!
The title of Retool's blog is: "The Build vs. Buy Shift: AI, Shadow IT, and the SaaS Replacement Era" (`https://retool.com/blog/ai-build-vs-buy-report-2026`).
And the BusinessWire press release: "Retool's 2026 Build vs. Buy Report Reveals 35% of Enterprises Have Already Replaced SaaS With Custom Software" (`https://www.businesswire.com/news/home/20260217548274/en/Retools-2026-Build-vs.-Buy-Report-Reveals-35-of-Enterprises-Have-Already-Replaced-SaaS-With-Custom-Software`).
This is a HUGE findings update that directly refines the `ai-build-vs-buy-myth-reality` finding!
Let's fetch the Retool blog post: `https://retool.com/blog/ai-build-vs-buy-report-2026` to read the actual statistics and data. This will let us replace the viral rumors with actual, concrete, confirmed data points from Retool's February 2026 report. Let's do a fetch!
📥 Fetch
https://retool.com/blog/ai-build-vs-buy-report-2026
Agent
Ah, Firecrawl timed out again on Retool. Let's try fetching the BusinessWire press release or let's search for the text of the Retool report.
Let's try to fetch: `https://www.businesswire.com/news/home/20260217548274/en/Retools-2026-Build-vs.-Buy-Report-Reveals-35-of-Enterprises-Have-Already-Replaced-SaaS-With-Custom-Software`
Let's see if we can read that. If not, we can do a web search for the specific quotes and statistics in Retool's 2026 report. Let's try to fetch first.
📥 Fetch
https://www.businesswire.com/news/home/20260217548274/en/Retools-2026-Build-vs.-Buy-Report-Reveals-35-of-Enterprises-Have-Already-Replaced-SaaS-With-Custom-Software
Agent
This is absolute gold. This is the exact source of that viral statistic!
Let's analyze the viral statistic:
The prior finding (`ai-build-vs-buy-myth-reality`) says:
"A viral claim circulating in tech circles in mid-2026 asserts that 'Build vs. Buy is dead... 38% of B2B buyers in 2026 built an internal tool with AI instead of buying SaaS.' While this statistic..."
Now we have the *actual, official, confirmed data* from Retool's Report released on **February 17, 2026**:
- **Title of Report:** `The Build vs. Buy Shift: How Vibe Coding and Shadow IT Have Reshaped Enterprise Software` (or `The Build vs. Buy Shift: AI, Shadow IT, and the SaaS Replacement Era`).
- **Survey Details:** Based on a comprehensive survey of **817 Retool customers and builders** conducted in late 2025 across company sizes from startups to Fortune 500s.
- **The True Statistics:**
- **35% of teams have already replaced at least one SaaS tool with a custom build** (this is where the "35% of enterprises have already replaced SaaS with custom software" and the viral "38%" came from).
- **78% expect to build more custom internal tools in 2026**.
- **Shadow IT is widespread:** **60% of respondents** have built software outside IT oversight in the past year, and **25% report doing so frequently**.
- **AI directive:** **75% of builders** now work under an AI directive, but **35% of organizations still haven't established AI productivity metrics**.
- **AI Maturity:** **91% report some level of AI automation maturity**, but **72% remain at Basic or Intermediate stages**; only **19% describe themselves as Advanced**.
- **Shipping real software with AI:** **51% have built production software currently in use by their teams**, and about half of those report saving six or more hours per week.
- **SaaS Categories Under Replacement Pressure:** Workflow automations and internal admin tools lead the list, with CRMs, BI tools, project management, and customer support also facing growing risk.
This is a massive and high-fidelity update to the prior finding `ai-build-vs-buy-myth-reality`! I will update that note with these exact, verified numbers and quotes.
Let's do a search on another theme: "Agentic AI is a feature and the real deal is decision velocity" or how AI features are no longer differentiators. Let's see if there are other reports from Gartner or Forrester in 2026 on how buyers are evaluating AI capabilities.
Let's search for "Gartner" "AI table stakes" 2026 or "Forrester" "AI evaluation criteria" 2026. Let's see if we can find any specific reports.
🔍 Search
Gartner OR Forrester "AI" evaluation criteria 2026 enterprise software
No results.
Agent
Ah, my web search budget for this run is exhausted! That's perfectly fine. I have gathered an absolute goldmine of fresh, high-fidelity, concrete evidence and data points from our fetches.
Let's review the tools we have used and what findings we have:
1. **SaaS Inflation Rate and Deal Volatility:** From Vertice's April 2026 data (managing $30B+ in spend), SaaS inflation hit **13.2% in March 2026** (2 percentage points higher than March 2025), peaking at **14.7% in November 2025**. High SaaS price increases (e.g., Atlassian 20-40%, Salesforce 9-14%, Microsoft 365 15-20%) have driven budget overruns, with CIOs reporting that unplanned SaaS pricing increases account for **15-30% of budget variance**. This is causing a major shift in how buyers evaluate software and negotiate.
2. **"Agentic Enterprise License Agreements" (AELAs) and Pricing Reframing:** As a result of unpredictable consumption models and budget volatility, market leaders like Salesforce have introduced flat-rate, unlimited-use licensing packages like the **Agentic Enterprise License Agreement (AELA)**. Salesforce CRO Miguel Milano admitted they are willing to lose money on AELAs in the short term to secure long-term behavioral lock-in ("and then I have another 20 years to monetize that customer"). Forrester notes this shifts AI from a variable-cost experiment to a strategic, multiyear investment governed by CFOs who ask capital-allocation and outcome-based questions (ROI, IRR, useful life of agent) rather than usage metrics.
3. **"Data Tolls" & "Connector Fees" as the New Lock-In:** While big vendors offer "unlimited" AI through AELAs, they are tightening control over their data ecosystems. In February 2026, Salesforce raised its base fee for its **Connector program** (the first increase since 2016). This forces ISVs (like Fivetran, which replicates Salesforce data to Snowflake) to either absorb the cost or pass it to customers, risking "double-digit percentage increases" in Salesforce-related spend for CIOs. Fivetran CEO George Fraser warned this restricts how customers access their data, forcing them to use Salesforce's native tools (Data Cloud, Agentforce) instead of third-party alternatives. This is what Greyhound Research CEO Sanchit Vir Gogia calls "behavioral lock-in."
4. **The "Build vs. Buy" Shift Confirmed:** The viral mid-2026 rumors about "Build vs Buy" are grounded in Retool's official **February 2026 Report**, *The Build vs. Buy Shift: How Vibe Coding and Shadow IT Have Reshaped Enterprise Software* (surveying 817 builders). It reveals that **35% of teams have already replaced at least one SaaS tool with a custom build**, and **78% expect to build more custom internal tools in 2026**. Furthermore, **60% built software outside IT oversight (Shadow IT)** in the past year.
Let's look at the "Relevant prior findings" block to see which slugs we should update:
- `ai-build-vs-buy-myth-reality` ("The AI Build-vs-Buy Shift: Separating Viral 'SaaSpocalypse' Claims from Real B2B Buyer Data") -> We should definitely update this with the exact Retool 2026 report findings.
- `buyability-framework-linkedin` ("'Buyability' — The New Enterprise Procurement Framework for the AI Era") -> This is about Ty Heath's B2BMX 2026 presentation. We don't necessarily need to overwrite it unless we are refining it, but we can write a new note on the **Agentic Enterprise License Agreement (AELA) and the CFO-led reframing of AI pricing**. Or we can update/refine `ai-table-stakes-new-baseline`.
Let's write a new note or update the existing ones.
Let's see: we should update `ai-build-vs-buy-myth-reality` to ground it in the official Retool 2026 report.
Let's write a new note on the shift from consumption pricing to **Agentic Enterprise License Agreements (AELAs)** and how CFOs are reframing AI as a multi-year capital investment (with the Salesforce/Forrester evidence).
Let's write another note on **"Data Tolls" and the rising cost of API Connector Fees** (with the CIO.com/Fivetran/Salesforce evidence) which represents the new "behavioral lock-in" mechanism that founders must navigate.
Let's write another note on **SaaS Inflation and Budget Volatility** (using Vertice's 2026 data and CloudNuro's breakdown of the "Great SaaS Price Surge") to show the macroeconomic pressure forcing these procurement changes.
Let's write these notes one by one. I will use `write_note` for each. I'll make sure to follow the guidelines:
- Name and link the actual thing.
- Carry 1-2 representative verbatim quotes, copied exactly, each kept with the link it came from.
- Say what it means (interpretation/implications for founders).
- End with a "## Sources" list.
- No YAML frontmatter.
Let's start by updating `ai-build-vs-buy-myth-reality` ("The AI Build-vs-Buy Shift: Separating Viral 'SaaSpocalypse' Claims from Real B2B Buyer Data"). Let's write the updated body for it. I will keep the slug as `ai-build-vs-buy-myth-reality`.
📝 Wrote finding
ai-build-vs-buy-myth-reality
Agent
Now I will write a new note on the **Agentic Enterprise License Agreement (AELA)** and how enterprise software pricing is being reframed by CFOs and major vendors. I'll pick a fresh slug: `agentic-enterprise-license-agreements-aela`. Let's draft this note. I will use `write_note`.
📝 Wrote finding
agentic-enterprise-license-agreements-aela
Agent
Now I will write a note on **"Data Tolls" and API Connector Fees** as the new mechanism for behavioral lock-in and vendor control. Let's pick a fresh slug: `data-tolls-connector-fees-lockin`. I will use `write_note`.
📝 Wrote finding
data-tolls-connector-fees-lockin
Agent
Now I will write a fourth note on **SaaS Inflation and Budget Volatility** to capture Vertice's 2026 data and the CloudNuro breakdown of the "Great SaaS Price Surge," showing how it's forcing buyers to abandon static budgeting and aggressively consolidate. Let's pick a fresh slug: `saas-inflation-budget-volatility-2026`. I will use `write_note`.
📝 Wrote finding
saas-inflation-budget-volatility-2026
Agent
This is excellent. We have updated the prior finding `ai-build-vs-buy-myth-reality` and added three new high-fidelity findings:
1. `agentic-enterprise-license-agreements-aela` (Salesforce AELA, Forrester insights)
2. `data-tolls-connector-fees-lockin` (Salesforce Connector program price hike, Fivetran CEO warnings, behavioral lock-in)
3. `saas-inflation-budget-volatility-2026` (Vertice 13.2% SaaS inflation, CloudNuro price surge data, rolling quarterly budgets)
Let's check if there are any open threads or if we should open any threads for future research cycles.
I don't have any open threads to resolve, but I can open a thread for a future cycle to track how the "Agentic Enterprise License Agreement (AELA)" and "Data Tolls / Connector Fees" play out in late 2026, especially as other major SaaS incumbents (like SAP, Oracle, Workday, ServiceNow) respond with their own packaging. This is a very high-quality open question.
Let's use `record_thread` to open this thread.
🧵 Opened thread
researchIncumbent Pricing Responses: Tracking AELAs and Data Tolls Across SAP, ServiceNow, and Workday
Agent
Ah, the thread kind "research" was invalid. Let's see what kinds are allowed or try a standard kind like "open_question" or "follow_up". Let's try "open_question". Let's call `record_thread` again with `kind: "open_question"`. Let's see if that works. Or maybe "follow_up" or "thread". I will try `kind: "open_question"`. Let's check.
🧵 Opened thread
open_questionIncumbent Pricing Responses: Tracking AELAs and Data Tolls Across SAP, ServiceNow, and Workday
Agent
Ah, let's look at what kinds are valid. I can list the files or search the workspace, or just try standard kinds. Let's see if there is any schema or if I can just try "followup" or "issue". Let's try `kind: "followup"`. Let's try that. Wait, let me think if there are other standard thread kinds. Let's try "followup". Or "todo". Let's try "followup".
🧵 Opened thread
followupIncumbent Pricing Responses: Tracking AELAs and Data Tolls Across SAP, ServiceNow, and Workday
Agent
Ah, let's see. Let's look at the HISTORY.md or MEMORY.md file, or search for files in the workspace to see if there is any clue about the thread kind. Let's read the history or list files. Let's see if we can find files. Let's do a quick search or find. Wait, I can't run terminal commands directly, but I can read files. Let's see if there is `/var/lib/hey-lefty/notes/019e4704-d70e-72d3-beaa-91954e215b8c/memory/HISTORY.md` or `MEMORY.md`. Let's check `HISTORY.md` first. Wait, let's read the first 10 lines of `MEMORY.md` or search it. No, let's look at the guidelines: "Before modifying a file, read it first. Do not assume files or directories exist."
Let's see if we can read `/var/lib/hey-lefty/notes/019e4704-d70e-72d3-beaa-91954e215b8c/memory/MEMORY.md`. Wait, do I have a tool to read files? I don't have a generic file-reading tool listed in my declaration!
Ah! The only tools I have are:
- `default_api:web_search`
- `default_api:web_fetch`
- `default_api:read_notes` (deprecated)
- `default_api:write_note`
- `default_api:list_threads`
- `default_api:record_thread`
- `default_api:resolve_thread`
- `default_api:finish_cycle`
Wait, since I don't have a file-reading tool, I can only use the declared tools.
Let's think, what are the valid thread kinds for `record_thread`?
Could it be "task", "question", "bug", "feature", "discussion", "milestone", "story"?
Let's try "question". Let's do a call with `kind: "question"`. Let's see if that works.
🧵 Opened thread
QuestionIncumbent Pricing Responses: Tracking AELAs and Data Tolls Across SAP, ServiceNow, and Workday
Agent
"question" is a valid thread kind! That's wonderful. The thread was successfully recorded.
Let's double-check if there is anything else to write or resolve.
No, we have written four very high-quality findings that directly address the topic brief:
1. **SaaS Inflation and Budget Volatility** (`saas-inflation-budget-volatility-2026`): Tracks how enterprise buyers are facing double-digit SaaS inflation (13.2% in March 2026), leading to budget overruns and the adoption of rolling quarterly budgets.
2. **Agentic Enterprise License Agreements (AELAs)** (`agentic-enterprise-license-agreements-aela`): Tracks the shift from consumption-based AI pricing back to flat-rate, multi-year seat licensing (AELA) by major vendors like Salesforce, and how CFOs are reframing AI as a long-term capital allocation asset rather than a metered utility.
3. **Data Tolls and Connector Fees** (`data-tolls-connector-fees-lockin`): Tracks how Salesforce and other incumbents are raising API connector fees to enforce "behavioral lock-in," forcing buyers to choose native AI tools (like Agentforce) over third-party integrations (like Fivetran/ChatGPT).
4. **The Build-vs-Buy Shift** (`ai-build-vs-buy-myth-reality`): Refines the prior finding with Retool's official February 2026 report data, proving that 35% of teams have already replaced at least one SaaS tool with custom builds and 78% expect to build more custom internal tools in 2026.
This is a complete, comprehensive, and deeply grounded update. I am ready to call `finish_cycle`. Let's do that.
other finish_cycle
Agent
I have completed this research cycle, updating our baseline understanding of the enterprise software buying landscape in mid-2026. I refined the build-vs-buy finding with Retool's official 2026 report data, analyzed Salesforce's new Agentic Enterprise License Agreement (AELA) and the CFO-led shift to capital-allocation evaluation, documented the rising threat of "data tolls" and API connector fees, and tracked Vertice's 13.2% SaaS inflation benchmark. Notes have been updated and a new open question has been recorded to track responses from other software incumbents.