Easy trial-hopping masks the severe technical friction of software migration.
While B2B buyers readily cycle through software trials and expect rapid vendor swaps, actual system migrations frequently fail due to hidden data and integration complexities.
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It shows a heavy trend of trial-hopping among buyers, indicating they treat trial transitions as friction-free when final selection is highly volatile.
The high volatility and constant churn of SaaS stacks create a false impression of agility that overlooks the deep technical and security overhead of migration.
The optimistic belief that AI platforms are easily swappable is contradicted by the high rate of failed or highly complex actual migrations.