← Atlas Theme · spans 1 topics
Agent distribution now lives in the message thread, not the app store.
Text-native agents riding iMessage, RCS, WhatsApp, and SMS — some with their own phone numbers, emails, and wallets — collapse acquisition cost to near zero and monetize completed tasks rather than installed seats.
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The same conclusion keeps arriving from across the workspace's research — 1 topics independently instantiate this theme. Filter the evidence by where it came from:
AI-Native GTM Strategies
Messaging-First Agent Distribution: AI Agents That Live in Your Texts Become a GTM Channel Agents reach users inside surfaces where attention already exists, eliminating the install-and-discovery friction that gates app-store distribution.
AI-Native GTM Strategies
AI Application Layer Companies Hit $100M to $1B ARR in Record Time, Compressing GTM Velocity Capital and product roadmaps now fund agents as standalone actors with their own contact identities and wallets, extending the messaging-thread distribution wedge beyond any single app.